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How Your Online Marketing Can Affect Your Online Reputation

ImageGuest Blog By Charlene Burke, CEO, Search By Burke

Preserving your business and personal reputation in the virtual realm is just as important as maintaining your reputation in the “real” world. The boundaries of a physical persona versus an online presence are becoming less distinct. Nowadays, people feel that your online reputation represents who you truly are in person or as a business. This means web development/marketing and personal reputation management are both more important now than ever before.

Forming, and maintaining a squeaky clean online reputation can be tricky and must be dealt with carefully. There are many chances for you to make a mistake. One misguided blog, bad customer review or misrepresented internet business listing can tarnish your online reputation beyond repair. Online marketing can have a big impact on the way internet users see your business. If you do not properly market your company, you could fall into having a poor online reputation. It is important to know how to avoid these risks.

Conveniently, you have a few options to choose from to help better your online reputation.  You are able to educate yourself and tread lightly, or hire a reputation management service to manage your online reputation. The main point to remember is no matter which option is decided, a reputation management online marketing strategy must be carefully thought out and planned.

Keep in mind the continuing trends of social networking and digital marketing such as PPC and SEO while you plan your marketing for 2013. Try to focus on the things that are sure to help you be successful with reputation management. Here are a few to help get you started:

  • Always remember who or what you’re trying to represent. Allow trustworthy reputation management consultants to review and approve before posting content such as blogs or articles online. Rewriting and editing are very important in posting quality content. Do not write or post on emotion.
  • Formulate a monitoring/listening strategy. Part of managing your online reputation is being knowledgeable of what is being said about you in the blog-o-sphere.
  • Study and examine how peers in your field or industry manage their online reputations.

For small or large businesses, if there is an online presence, you must take steps to ensure what is reaching the masses about yourself or your company is exactly how you wish to be represented. Be sure to pay careful attention to your marketing techniques and practices online. Make online reputation management an important part of your strategic plan for 2013.

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