Home > Pay Per Click > Are You Planning for PPC (Pay-Per-Click) in 2013?

Are You Planning for PPC (Pay-Per-Click) in 2013?

Ron Durant, CEO, e-Nertia Online Marketing

Ron Durant

As small businesses adjust to the trends of e-Commerce and social marketing, it is important for owners and entrepreneurs to optimize their planning and execution for the year. This includes figuring out how businesses will maximize the relationships they have with advertisers that share space on their websites.

As partners in the objective of creating revenue, advertisers and owners must have systems in place that accurately how effective their marketing partnership is. An important tool that fosters this marketing partnership is the Pay Per Click (PPC) system.  Many online businesses have already utilized the advertising engine, but are missing out on how to maximize it’s revenue production.

If last year was any indication, 2013 promises to be a big year for e-Commerce. Pay Per Click (PPC) systems will be a prominent factor in how businesses create their websites and chose their marketing partners. It is crucial now more than ever to get ahead of the game and prepare your 2013 marketing plan with these important Pay Per Click (PPC) tips.

KNOW WHAT PAY PER CLICK IS : Although this is a new and innovative way to have online dealings, it is fairly simple to understand. Pay per click (PPC) advertisement (also known as cost per click) is facilitated in one of two ways. In one instance a specific set of online advertisements are placed in online forums and locations that are frequented by a set of online users whose profiles match the content of the advertisements displayed. For instance, a webpage with the theme ‘weekend projects at home’ will most likely have cost per click ads featuring hammers, saws, drills, safety eyewear, and other such items. It is felt that those going to that website to check out the latest posts will ‘click’ on these ads, gaining revenue for the page host. In the other instance, cost per click ads are generated on a search engine results page according to the search criteria entered by the online user.  For instance if an online user searches with the words ‘Tobago Vacations’ a range of advertisements on vacationing in Tobago will most likely appear together with (before or after) the general information provided by the search site.

  1. LOCATION! LOCATION! LOCATION! : Just like when preparing a web page optimized to include specific key words for more effective searches, the same preparation must take place when deciding on where and when to place ads on a website or forum. As a rule, advertisers seek out online locations and search engines with heavy traffic and with users whose age, lifestyle, income, and other such variables are diverse enough, and in enough numbers, so as to capture the widest possible response to their advertising. Owners want to make the most money by posting advertisements where they will be clicked most frequently. Advertisers want their ads placed where they can be seen the most.
  2. DECIDE HOW TO GET PAID. : The rates paid to advertisement hosts in the pay per click schema are of two types — flat rate, and bid-based. With the flat rate method of payment, the advertiser and site host agrees on a fixed rate per click on a specific ad, whereas with the bid-based method, the advertiser agrees to pay the site host for clicks in relation to current and projected popularity and traffic of that site.

Remember these tips when planning your marketing plan for the year as you begin to use Pay Per Click (PPC) and you will certainly find how effective it can be while maximizing your social marketing experience. For more information about Pay Per Click (PPC) and other advertising tools, visit www.enertiamarketing.com .

Categories: Pay Per Click
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