Home > Internet Marketing, Pay Per Click, Reputation Management, Website Design > Is Reputation Management Possible Without A Website?

Is Reputation Management Possible Without A Website?

Guest Blog Post By Kathy Estadt, CEO, Fresh Focus Group

Kathy Estadt, CEO, Fresh Focus GroupNot having a website does not mean you cannot have an online presence. Even if your company does not have a blog or website, it is important that you still have communication with your customers through Facebook, Google+ and other local business listings. In fact, your reputation in social media networks can even become more important when building a new website is not feasible.

However, that same social media presence in the absence of a website can become cluttered with unflattering information about your company that  could be completely untrue if not managed appropriately. Why? Because customers want to talk to you or give you feedback on your products or services and will do it on the first platform they find.

Having said this, a good internet marketing strategy is also essential in order for you to control your online reputation. A solid internet marketing strategy must be designed according to your company’s target buyers, objectives and goals, and your budget. Having a marketing website is one of the primary tactics to promote your activities and offerings to the consumers, with social media platforms (blogging included) is secondary.

If you choose to enter into the social media realm without a website, make sure to carefully plan your internet marketing strategy in order to create a positive impression about your organization. There are many tactics entrepreneurs  can use to increase customer awareness through the internet. You can use PPC (also known as pay per click advertising), email campaigns, banners, etc.  When the activities get to be too much for you or your team to keep up with, don’t be afraid to outsource. There are a number of online marketing consultants and agencies who have expertise in designing the most appropriate online marketing plans for the success of your business.

Though we strongly caution against it, you can certainly have an online presence without a website. Just be sure to start your marketing project with strategy.

  1. June 21, 2013 at 4:55 am

    I visited many blogs however the audio feature for audio songs
    present at this website is genuinely fabulous.

  2. June 21, 2013 at 5:44 am

    It’s actually very difficult in this busy life to listen news on Television, so I simply use world wide web for that purpose, and get the hottest information.

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