Home > Email Marketing, Internet Marketing > Improve Your Return On Investment With Email Marketing

Improve Your Return On Investment With Email Marketing

Kathy Estadt, CEO, Fresh Focus Group

Guest Blog Post By Kathy Estadt, CEO, Fresh Focus Group

Email marketing involves sending emails to a subscriber list of potential customers that have chosen to be contacted in this way. It’s a great way to promote your products and services to potential customers that have already expressed an interest in what you are selling.

Once you have made the investment in creating a customer list you can target these customers on a regular basis with different offers leading to an overall improvement in your return on investment or ROI. This means that you can reach a wide, interested audience easily and one that is motivated to act on the offers that you send them.

Email campaigns can be implemented easily using a wide range of software available that automates the process of sending emails and tracking the responses received. Email marketing leads to increased sales as well as improving awareness of your brand and the product and services that you offer. Your return on investment, or ROI, is improved by creating a connection with your customer and then sending offers to them multiple times leading to increased sales.

This makes it a cost-effective method for direct marketing without the costs associated with other direct marketing techniques such as physical mail marketing or telemarketing, for example. In addition, email marketing provides considerable metrics that you can use to judge the effectiveness of your campaign. You can check open rates, click-through rates and conversion rates to evaluate the effectiveness of different campaigns on increased sales.

This type of marketing can also improve your return on investment, or ROI, and be tailored to specific customers by using existing information that you have about them. By integrating these campaigns with your customer database you can tailor emails to each customer’s previous buying history or individual preferences leading to increased sales and a better return on investment.

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