Home > Internet Marketing, Online Marketing, Reputation Management, Social Media > Pay Per Click And Other Online Marketing Strategies

Pay Per Click And Other Online Marketing Strategies

Kathy Estadt, CEO, Fresh Focus GroupGuest Blog by Kathy Estadt

In the rush to achieve increased sales volume and higher investment returns, many businesses have revamped their virtual marketing strategy(ies). Following are a few of the major trends in the realm of online marketing tools in common use today.  These tools are helping businesses improve revenue inflow tremendously.

User-Central Analytics

Also known as Pay Per Click (or “PPC”), this is a modernized, improved means of monitoring and tracking website visitors.  Google is a major PPC provider.  Google Analytics is the gateway through which this service is offered, and it is projected to be a major virtual marketing tool in 2013.  Any successful strategy designed to increase online sales  must include Pay Per Click.

Integration Into Social Media

Online social media will remain a prominent online marketing tool throughout 2013.  In view of the rapidly increasing number of social media users, it is a grave error not to exploit this vast potential.  Integration of sites into social media is a primary means of exploiting the powerful social media marketing tool.


Re-Marketing is a means of displaying advertisement to site visitors in a manner that is designed to redirect them to take another look at what you have to offer.  Any business that relies heavily upon virtual marketing simply must have an effective re-marketing strategy in order to raise conversion of site visitors and preserve scarce capital. Use of re-marketing can vastly increase your ROI by dramatically increased sales.

Mobile Ads

This is among the most important marketing strategies for any business. Roughly half of the adult population in the United States possess one or more portable devices such as tablets or smartphones.

  1. May 18, 2013 at 11:32 am

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    • enertiamarketing
      May 19, 2013 at 5:35 pm

      Thanh, I’m glad you found the article informative. I appreciate the comment. All the best, Ron!

  2. May 21, 2013 at 10:47 am

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    • enertiamarketing
      May 21, 2013 at 3:40 pm

      Melinda, I appreciate your kind comments and yes, we certainly will continue! Ron

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    • enertiamarketing
      July 22, 2013 at 8:20 am

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