Home > Internet Marketing, Networking, Online Marketing, Pay Per Click, Social Media, Web Development, Website Design > Is Your Online Branding Hurting Your PPC Campaigns?

Is Your Online Branding Hurting Your PPC Campaigns?

Bukie Opanuga, CEO, ModavateGuest Blog By Bukie Opanuga, CEO Modavate

One of the best ways for businesses to get noticed on the web is by using proper web design techniques. Most especially when employing PPC (pay per click) campaigns to augment offline or traditional lead generation activities. Suffice it to say, a company should make sure their online and offline branding match. When this doesn’t occur, the consumer is confused. The results are less than perfect sales leads, high bounce rates and a declining online reputation.

Hiring web development experts can assist in forging dynamic websites that are a continuance of a company’s offline branding efforts. A consistent online/offline brand reenforces to visitors that they are in the right place at the right time and encourages them to convert that visit to  a lead or sale.

There are multiple paths to choose when laying out a website that contains many pages and tons of online tools which can be used to create a website anywhere. However, if a company chooses to select one of the quick and easy DIY tools that is unable to fully integrate their company branding, lead conversion will most definitely suffer.

Take Shell, the giant oil company, for example. The familiar reds and yellows in their logos, along with the signature seashell is plastered all over their commercials, documents and fuel stations. What would happen if those familiar branding elements were absent from their online presence? What would the result be if they invested thousands into a properly branded PPC (pay per click) campaign, but when a visitor clicked the ad, they were taken to a website where the dominant colors were black, brown or even purple? Would they question what website they had been redirected to? Absolutely! Would the visitor take more than three seconds to even investigate the site to confirm it was indeed a Shell sponsored website? Probably not. To go further, what would the ROI (return on investment) be of those PPC (pay per click) advertisements?

If your company is considering adding PPC (pay per click) to its online marketing strategy this year, consult with a professional web design company who understands how to convert offline branding  into the perfect online image. Remember that offline business branding sets a standard that online customers can come to depend on.

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