Home > Local SEO, Pay Per Click, Reputation Management > Pay Per Click: Peguin 2.0

Pay Per Click: Peguin 2.0

Burke Research Services Caricature Magnifying GlassGuest Blog Post By Charlene Burke, CEO, Search By Burke

Known variously as “Penguin IV,” Penguin 2.0 was launched on May 22. It is reputed to affect major algorithmic changes that would force online business concerns to re-evaluate their present brand, pay per click (PPC) and online reputation management programs. Does it live up to its promoters’ claims?

Reported data from PPC and SEO specialists and small business operators who consistently monitor their online reputations verifies that the update definitely exists, but is not nearly as good as was anticipated. Although there is no way to avoid many speculative posts during coming weeks, it looks like those who should be diligent throughout the changes are gaming and pornography websites. Those types of organizations need the most intense brand reputation managerial resources, as they absorbed the largest SEO losses.

The most recent SEO expert posts on discussion board and forum conversations say that they see relatively minor changes daily. This might be because of two other big search algorithmic updates done in the United States during May.

It is important to keep in mind that all SEO data reported to date is in an aggregate or collective form. Many sites were apparently hit while many others were not. This does not mean that we can become complacent in website performance and SEO analyses. Maintaining a healthy online presence via effective management of web-based brand reputation including PPC (pay per click) activity is always prudent. This remains true regardless of any algorithm updates that major search engines deploy.

The main lesson that the Penguin 2.0 updates offer to both large brands and smaller businesses is to use the services of an online reputation manager, SEO analysis expert and/or a pay per click insights specialist. By doing so, a company is prepared no matter what changes Yahoo!, Google, or Bing install.

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