Home > Local SEO, Pay Per Click > How To Measure Return On Investment With Pay Per Click

How To Measure Return On Investment With Pay Per Click

PPC and Return on InvestmentBusinesses are constantly searching for way to improve their conversion rate of new customers. Pay Per Click (PPC) advertising is a great way to accomplish this goal.  PPC campaigns use advertisements that show up alongside search engine results, and are designed to drive traffic to a business’ website.

How Does This Benefit The Business?

One benefit to PPC advertising is that it provides an extremely high ROI (return on investment).  Since a business only pays when the ad link is clicked, they do not have to pay to reach people who are not potential customers.  The budget for PPC can be controlled, allowing a business to keep costs down and manageable while starting an advertising campaign.  There is not as much waste as with other forms of marketing; advertising dollars are spent entirely on driving relevant customers to a site.

Another benefit to PPC ad campaigns is that they are targeted by the use of keywords.  A business can choose keywords designed to relate to their business and target market. That way, the PPC advertisements will show up during searches for these particular keywords.  The audience is targeted by what they are searching for, keeping only relevant, interested visitors coming to the business’ website.

Many advertising campaigns take time to grow and become successful, yet PPC campaigns can start working immediately.  The targeted keywords mean that as soon as the advertisement goes out it is being shown to relevant customers; there is no need to wait for awareness to grow.  A website will gain immediate traffic from a PPC campaign and not have to rely on building links or a customer base.

Measurability

The use of PPC campaigns also allows results to be tracked and measured.  The results can show exactly what keywords are working and which ones need to be changed. By using a PPC professional, he or she can also set up the tracking data to show how many of the clicks resulted in a sale or conversion for the business. Unlike traditional direct mail tactics, PPC ad measurements let a business know the success rate of their marketing efforts.

With a strong short term ROI, easily measured results, and immediate targeted advertisements it just makes sense for a business to add PPC advertising campaigns to their marketing channels.

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Categories: Local SEO, Pay Per Click
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