What is your ROI?

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog Post By: Terry Boddie, Agency Liaison Director, Marketing Media Management 

An astute entrepreneur always focuses on the bottom line of his or her business. What will the return be on my investment if I decide to (fill in the blank)? This is a common question that is asked by many owners who are interested in getting a significant competitive edge over their competitors. This principle also relates to the option of business owners adding Social Media and PPC to their marketing strategy. One should also be concerned with the consequences of not using Social Media and shrewd PPC tactics.

It is a golden opportunity for entrepreneurs to determine the return of investment on a simple conversation or a picture on a popular Social Media site. Hiring an agency can help business owners reach their goals and acquire a great return on their investment. An agency can also help devise a good PPC strategy.

I know that some of you are motivated by numbers. Let’s see how you will respond to the following numbers. Conventional television campaigns only generate around an eighteen percent positive ROI. Seventy one percent of businesses using social media and PPC expect to increase their initial investment by at least forty percent. A solid social media campaign gains more traction and is generally associated with ethical business practices. This is the primary reason why Ford spends a significant amount of capital on Social and Digital Media. Research shows that companies heavily involved in Social Media and PPC will secure at least eighteen percent in sales.

Burger King invested more than $45,000 into a Facebook application. They were able to get a return of almost $401,000 in media and press value. This is one prime example of the benefits of using Social Media.

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  1. August 23, 2013 at 6:45 pm

    Terrific Web site, Maintain the beneficial work. Thank you so much!

    • enertiamarketing
      August 24, 2013 at 9:14 am

      Jolie, we appreciate your kind comments. So glad to hear we are providing value, hope to hear from you again! Ron

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