Home > Online Marketing, Pay Per Click > The Real ROI Possibilities with PPC and Online Marketing

The Real ROI Possibilities with PPC and Online Marketing

“What will the return be?” is the question that any business owner has to answer whenever they are looking at investing in Online Marketing. Sometimes the answer is not just in dollars and cents; it is how much more brand awareness has been achieved.  As we all know, one of the goals is to help make customers aware of who you are…even if they are not looking for you.  In online marketing there are many paths you can take; Pay Per Click (PPC), Social Media Management and Brand Reputation Management are some of the most popular ones. Here are some of the ways these tactics help expand your brand.

Using PPC:

  • You do not have to pay to reach people who are NOT potential customers
  • Designed to drive traffic to a business’ website and convert leads
  • Uses advertisements that show up alongside consumer driven search engine results

Using Social Media:

  • Keep in touch with current customers AND  reach new customers
  • Meeting your ideal customers where they gather (pull marketing), rather than pushing them to come to you (push marketing)
  • Social Media is becoming the new search engine (More people are searching for businesses on social media platforms, rather than “Googling” them.)

Using Brand Reputation Management:

  • Builds trust between you and your customer
  • Helps your business grow and evolve
  • Uses the power of the consumer experience to expand breadth

These methods are easy, effective ways to get results and can be used even in the tightest of marketing budgets. The “returns” that you can see and measure have the ability to go a lot further than just the quick sale. The “ROI” is in the expansion of your brand and your continued success.

 

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