Home > Internet Marketing, Online Marketing, Pay Per Click > Difference between Proactive and Reactive Marketing

Difference between Proactive and Reactive Marketing

There are two drastically different approaches to how you can handle your marketing operations: it can either be reactive or proactive.

Reactive marketing involves putting your message where you think a large number of people might possibly see it. Usually this involves repeating the same message over and over again, until hopefully someone remembers your message when they go to make a purchase. Television commercials, print ads, and billboards are examples of this type of reactive marketing.

Reactive marketing can also include reacting to what your competitors are doing; such as seeing that they are having a sale or including a new option to their services, then the reactive marketers try to undercut what the competition is doing. It is a reaction based on not wanting the competition to get all the business, and reacting by competing directly with them.

The alternative, Proactive Marketing, involves presenting your message to prospective customers as soon as, or even right before, they ask for it. Being proactive in your marketing means searching out potential customers and being able to deliver your marketing message at the exact moment they are looking for what you provide. Your marketing should be able to identify and go after potential sales opportunities instead of waiting for them to come to you.

Luckily, technology has made being proactive in your marketing easier and more efficient than ever before. By utilizing online marketing techniques such as social media and Pay Per Click, you will be able to search out potential customers, figure out exactly what they need and when, and present your marketing message to the at the precise moment they are planning a purchase.

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