Home > Internet Marketing, Local SEO, Online Marketing, SEO > Why You Should Use Search Engine Optimization

Why You Should Use Search Engine Optimization

It may seem like using SEO, or search engine optimization, is unnecessary or unimportant for getting your website to show up in search results. It may be that when you search for the exact name of your company your website shows up first, so it must be optimized already. However, that’s not how people actually use search engines, or how the search engines index your website.
SEO helps make your website easy for both human users and the search engine robots to use and understand. As sophisticated and smart as search engine algorithms have become, the search engines still can’t understand a website or search term the same way a person does. SEO provides ways for the search engines to understand what a website is actually about, and how it can be useful to specific search engine users.

However, it’s important to remember that search engine optimization isn’t just about making content understandable to the robots, it’s also about making the website useful and interesting to the human visitors it receives and using internet marketing techniques to reach visitors. The search engines can’t decide on their own what content is high quality and worth ranking higher, they rely on human actions to provide this insight. People need to have a reason to visit your site, and stay there or share links to it. Once a site becomes popular the search engines are able to decide whether it is a useful site, but it is up to actual people using internet marketing to make the site popular.

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  1. June 20, 2014 at 1:39 am

    However, if you want to boost your rankings quickly then there are
    a few SEO tweaks that you can make yourself which will
    help to make a difference. Each time a site links to you it shares
    a little bit of its page rank with you, links from high authority sites share more of this
    page rank than lower authority sites. Evidently, apart
    from knowing SEO technicalities, having the talent and ability in executing the core
    processes of search engine marketing can also be beneficial
    for work-from-home, SEO-related jobs.

  2. September 20, 2014 at 11:15 pm

    Good day! This post couldn’t be written any better!
    Reading this post reminds me of my previous room mate!
    He always kept chatting about this. I will forward this
    post to him. Fairly certain he will have a good read.
    Thank you for sharing!

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