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Social Media For Native Advertising

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management


The rise of social media and the use of these platforms by various companies have made them the ideal places for native advertising. Consumers are currently following and discussing the things that they find most interesting, so a brand that provides information fits right in line with their actions, interests and intentions and won’t serve as a distraction.

Native advertising on social media can include promoted images, articles, music, videos or any other types of content that are supported by Tumblr, Twitter, Facebook and other popular social media sites that allow brands to promote posts and stories, which will help them to get noticed by their targeted audiences.

Native advertising can additionally be a part of PPC and search marketing campaigns. When native advertising is used by marketers it is usually in the form of ads that is nearby or a part of organic results from search engines.

The goal of Native Advertising is to ensure that the content appears to be a part of the content that surrounds it and to add value to web users’ experiences without providing intrusive marketing messages. These search marketing and social media marketing messages are integrated in user experiences, making the content seem like another Newsfeed story or Tweet or even an organic search result.

Due to the fact that these do not interrupt people and they supply people with value and entertainment, it is likely that they will be passed on and shared by the initial viewers, making the native advertising effort exponentially effective. This helps target audiences and all those who they share content with to consider your brand and think about buying from it and given that these messages are shared by friends, the audience will likely trust them.

Categories: Internet Marketing
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