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Having Personality in Social Media

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

Traditional marketing methods such as print ads or television commercials simply do not work as well as they used to. This is because marketing has shifted from these traditional methods to methods that communicate directly with the audience.  Nowadays consumers want to feel like they are actually talking directly with your business, and not feel like your business is just talking to a large group.

Online marketing is big now, and social media is huge.  In matter of fact, social media is so big that it is important for businesses to correctly utilize their profiles on social media. If businesses can get social media right, then they will find plenty of loyal consumers. However, if they do it wrong, then their audience can become angry or they can choose to stop following them on social media sites.

However, businesses must learn how to show their brand’s personality on social media. The brand’s personality should be well-thought out, and businesses should do their best to make sure their customers feel appreciated, as well as respected.

There are a lot of companies out there that use their social media accounts to push sales messages, or they create messages that are very general and speak to a very large crowd. Some companies will even go as far as ignoring the complaints their customers have lodged. When a company does this, then they are not showing their brand’s personality. When a company does this, they are actually showing customers that they do not care about them.

Think about this for a second.; would you prefer to buy from a company that speaks to your directly, or would you buy from a company that gives general responses to the public and ignores your concerns?

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