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Why Show Your Company Personality In Social Media

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

After having created a personality for your brand and establishing social media profiles to interact with consumers while using this personality, it is vital to find strategies that will show the personality of your brand through engagement, posts and other forms of online marketing.  Your clients recognize that there are real people behind the social media profiles for your brand and that the brand is not actually coming to life and speaking with them.  Show these employees off along with the culture of your company so that customers can start connecting with you.

Your social media accounts should document the daily office culture.  Have you recently gotten a new coffee machine or replacement computers, or are casual Fridays a major event in your office?  Take photos of these and share them via social media while explaining why these are an integral part of your brand personality.  Do not be afraid to use humor in your online marketing campaigns or to be silly, consumers like seeing that businesses are not serious about everything and that they have human sides that are easy to relate to.

The backbone of your company is your team and you should use your social media profiles to recognize your employees for the hard work that they do.  Flaunt their expertise by showing these individuals working and congratulate their successes and promotions.  Don’t follow their business lives only, but acknowledge their anniversaries, birthdays and new family additions as well.

If you have new products in development, show your development team in the process of brainstorming.  Are you bringing a new team member on?  Use your online marketing campaigns to introduce this new addition through your social media accounts.  If you are entering a new market then you can use social media to start making new contacts and greeting your target audience.

When it comes to online marketing, the possibilities are endless in term of how social media can be used to highlight the personality of your brand and your business culture, you simply need to be creative when devising your online marketing strategies.

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