Home > Internet Marketing, Online Marketing, Social Media > The Benefits Of Using Personality In Social Media

The Benefits Of Using Personality In Social Media

A lot of companies set up their social media profiles and use these accounts for little more than crisis management or sales and never consider the advantages of using them to develop a brand personality.  Although using social media for the branding process might not provide the immediate and direct Return on Investment that is created by sales messaging, when it is used properly it can actually be extremely effective for driving sales over the long-term.

Creating social media personalities is a vital part of online marketing because making connections on the personal level helps to develop relationships that are long-lasting and this will ultimately establish trust for your brand and lend it an authentic and authoritative tone.  Rather than being seen as just the source of another online marketing campaign, your brand will start being viewed as the best place to turn when consumers have needs.

Social Media relationships take time to grow and tend to develop slowly, often beginning in a very passive manner and becoming more active as time passes.  Consumers might start visiting your social media profiles to simply get additional information and read your content.  Over time, however, they will likely begin spending more time on these pages and actively engaging with your brand.  From an online marketing and sales perspective these individuals might have been considered lost after failing to respond to a specific sales message, but given the social media interactions that are part of your online marketing campaigns, they  will have instead become long-term clients.

Consumers are more likely to rely on word of mouth advertising than simply listening to brands talk about themselves and this makes it essential for you to develop good personal relationships with your clients through your online marketing efforts.  When consumers have questions or concerns about your company, they can post these on your social media pages and it will be more effective to have these questions answered by loyal clients than to answer them on your own.  Creating these relationships will give you fans that act as your sales team and who will promote your business for you.

When using social media as part of your online marketing endeavors, it is vital to avoid focusing on the immediate results that you want it to produce in terms of your bottom line; this is a community that must be cared for and fostered before it begins to produce, but once this happens it will definitely prove worthwhile.

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