Home > Internet Marketing, Mobile Marketing, Online Marketing > A Mobile Marketing History Lesson

A Mobile Marketing History Lesson

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

It is almost difficult to comprehend today that it was 1992 when the first prototype for a smart phone was created, and even more difficult to grasp that it was 1973 when Dr. Martin Cooper of Motorola invented the first mobile phone. Even though their popularity was slow to catch on, today, worldwide 1.75 billion are using smart phones, and 4.55 billion are using a mobile phone. It is even harder to believe that it was just 2007 when the iPhone was first released.

As with any and all new popular medias, marketers immediately recognized the possibilities to distribute their marketing messages easily to a vast audience. Text message marketing, or SMS, was a great way for an audience to be reached in the early 2000’s. The marketer would collect cell phone numbers, those numbers would all receive a message, and those receiving it would open and read the message sent.

Soon, phones evolved into multimedia messages or MMS. These are a text distributing a marketing message that includes audio, video and images. This helped open up the channels for future mobile marketing, and allowed for more engagement and interaction.

A new form of mobile marketing called push notifications came with the release of the iPhone, and later the Android system. On the phone’s main screen, these short messages appear, allowing marketers to directly communicate with individual users.

There are two new mobile marketing techniques now used, resulting from the growth of smart phones. Those are mobile web marketing and mobile game marketing. New ways of reaching an audience such as near field communication, GPS tracking and QR codes, and others, are being used as the technology continues to improve, and online marketing continues to grow.

  1. August 9, 2014 at 7:12 pm

    Make sure your mobile marketing has a clear path to unsubscribing. There are legal ramifications to not having an apparent opt-out on every single piece of mobile and digital marketing, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like ‘unsubscribe’ to a mobile short code.

    • enertiamarketing
      August 20, 2014 at 3:26 pm

      Absolutely Ash, a point that cannot be stressed often enough!

  2. September 6, 2014 at 10:39 am

    Having read this I thought it was really enlightening.
    I appreciate you taking the time and effort to put
    this informative article together. I once again find myself
    spending a lot of time both reading and commenting.
    But so what, it was still worthwhile!

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