How Does Local SEO Help a Business Get Found
Guest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management
Does your business have a specific location? If so, it is important that customers are able to find you based on the location they type into the search results — this can all be done through online marketing. Sure, you may be ranking high for general keywords and that is good, but you also need to reach out to people who are in your specific area. In online marketing, there is a technique called local SEO. Through this technique, you will be able to reach customers in your area.
More and more people are starting to use mobile devices to search the world wide web. Due to this reason, local SEO is even more important. It is also important that you make sure your business shows up in mobile search results. With a mobile search, the location is automatically included in the individuals search results.
Yes, local SEO will help with general rankings. When a business is strong in local search results, the business will be seen as more reputable in overall results. If you have a good local SEO strategy, but your competitor doesn’t have one, you will come across as being more relevant than your competitor.
When people are searching for your niche/business, it is important that they are able to find you. Online marketing is not something you should ignore – if you’re not familiar with it, there are many companies out there who can help you.