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The Power Of Online Marketing

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

In such times where a lot of things revolve around the internet, online marketing is crucial for any business starting out or already functional. Therefore for that entrepreneur beginning his/her SEO campaign, there is need to create local listings of the business on major search engines like Yahoo, Bing and Google. Such listings ensure that the business name pops on location results when searched.

Apart from the listings on search engines, effective online marketing will require one to establish a website. The website should be accessible via mobile phone device. The reason for this is that a large percentage of people have smart phones and they use these mobile phones to search for products or services in different areas. If one has a site that customers find it hard to view it via the phone, the customer will search for a competitor offering the same service/product whose website can be accessed via the phone.

When listing the business, keyword use should be optimized. The listing should be created similar to the business name, physical/registered address and business contacts. Failure to do so will impact negatively to the listings and hence one’s hard work will go to waste.

Lastly, one should always encourage clients to leave comments about the website. When a review has been left, it is always good to comment back to thank customers for their feedback. For the negative reviews, necessary action should be taken to resolve the issue of contention in order to attract future clients. Following such simple online marketing tips will ensure a business reaches greater heights.

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