Is Website Design Affecting Your Visitors?
Guest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management
When developing your website you included all the information you thought you customers would need, including pictures and other relevant content. You’ve worked to optimize and promote it across various online channels, and you have brought many visits to the site. Even though you have these visits, your site is not performing as it should, and these potential customers are exiting the site without doing any of the website’s goals. The reason for these issues might be something simple- the website’s design is causing users to become frustrated and leave.
When customers come to a website most don’t ever scroll down into an area called ‘past the fold’. Despite this, many websites put the site’s navigation or important information at the bottom of the page, causing visitors to see the top of the page, not see navigation, and leave the page. A similar issue is caused by wanting to add in content for the website the page got filled with too much information and now necessary parts are hidden and difficult to find. Consumers don’t spend much time looking on websites, and if they can’t find what they need quickly they will exit the website and try another, who will most likely be your competitor.
It’s also necessary to think about the size, color, and font of the text on the site. Too large or tiny can make it hard to read, and some colors are difficult to read when used together. Having too many different fonts can also make it harder to read. Step back from your site and see if you can read it from a distance and search out all the important navigation within a few seconds; if you can’t then your website’s design is part of the problem.