When it comes to online marketing, the first step that you need to do is to ensure that your website is fully functionally and performing optimally. This can be done by monitoring the website analytics and conducting extensive tests. When you employ basic analytics software for website testing purpose, you can come to know important information such as the pages that are experiencing trouble, how quickly visitors exit your website, the number of people that browse your website and so on. Cutting edge software use mouse and click tracking to furnish their users with information like what the people click on your website and the links that they are attempting to visit. While such advanced software is cool to have, in most cases the basic software is sufficient!
As mentioned earlier, in order to understand the changes to make on your website and online marketing campaign, you need to carry out continuous tests on your website. Those who design the websites are not familiar with the website’s usability concerns and problem areas because they are working too closely with the website to notice these. Hence, they tend to miss out navigation problems that are faced by external visitors. Thus, instead of asking the designers, it would be more beneficial for you to get honest and accurate feedback from outsiders because they will tell the truth which will be very helpful for online marketing.
Just like online marketing moves, one has to be very careful when changing one’s website. There is no need of rushing into changes; instead, one should use the A/B testing method in order to have things slow and steady. By making little changes to the website, such as fonts, layouts, etc and waiting for it to fetch response, one can make the website turn over a new leaf, one step at a time of course. By introducing changes slowly and steadily, you will also be able to find out exactly what caused the drop in terms of the website’s users or visitors.