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Archive for the ‘Internet Marketing’ Category

When it comes to online marketing, the first step that you need to do is to ensure that your website is fully functionally and performing optimally. This can be done by monitoring the website analytics and conducting extensive tests. When you employ basic analytics software for website testing purpose, you can come to know important information such as the pages that are experiencing trouble, how quickly visitors exit your website, the number of people that browse your website and so on. Cutting edge software use mouse and click tracking to furnish their users with information like what the people click on your website and the links that they are attempting to visit. While such advanced software is cool to have, in most cases the basic software is sufficient!

As mentioned earlier, in order to understand the changes to make on your website and online marketing campaign, you need to carry out continuous tests on your website. Those who design the websites are not familiar with the website’s usability concerns and problem areas because they are working too closely with the website to notice these. Hence, they tend to miss out navigation problems that are faced by external visitors. Thus, instead of asking the designers, it would be more beneficial for you to get honest and accurate feedback from outsiders because they will tell the truth which will be very helpful for online marketing.

Just like online marketing moves, one has to be very careful when changing one’s website. There is no need of rushing into changes; instead, one should use the A/B testing method in order to have things slow and steady. By making little changes to the website, such as fonts, layouts, etc and waiting for it to fetch response, one can make the website turn over a new leaf, one step at a time of course. By introducing changes slowly and steadily, you will also be able to find out exactly what caused the drop in terms of the website’s users or visitors.

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Optimizing Your Website’s Design

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

 

If you believe that these are issues that are troubling your online marketing campaigns and your website are preventing visitors from engaging and meeting the goals of your site, this could cause some panic. You shouldn’t worry, however, as it isn’t necessary to redesign your site from the ground up in order to increase its efficacy and the returns that you are getting from your online marketing efforts. There are a number of small tweaks that will dramatically enhance your website design and your online marketing returns.

Changing the font is the first, easy step that you can take to update and freshen your web pages so that your site is easier to use overall. Simply create several test pages using different colors and fonts and then run a test to see how people like these changes and respond to them. You might like the look of a particular font but could discover during the testing phase that other people are having a hard time reading it. You are also able to use this test to alter placement and sizing in order to see which options capture the most attention.

Altering the background image or color on your site is just as easy and just as effective. Use photos that are interesting and engaging rather than stock photography and chose colors that fit your brand and your brand personality. Also, make sure to try out different versions, given that people who implement these designs are usually too close to them to identify problems when critiquing them.

Altering the logo of your brand is something else that you can do quickly and easily. The logo is frequently hidden at the bottom of the site or if it is placed at the top it might be too small. You want people who visit your pages to know that they are on the correct pages for you brand and you want them to recognize your brand immediately and thus, the logo should be prominent. Do not go overboard and make this so big that it takes up the whole screen as you want the site to be aesthetically pleasing overall just like all of your other online marketing efforts.

Make Your Website Design Stand Out

It must be absolutely and immediately clear to any visitor to your website what your company or product is, and having an easy to use website is one of the most important aspects of online marketing.  Many online users who simply cannot figure out what a website is trying to tell them or what the company specializes in will simply move on to the next site in the search engine listings.  Most of us have done that before.

Online marketing is all about attracting new customers and keeping your existing ones, and you can increase your chances of doing that by having visually appealing and informative text and images. Your website is not as appealing to customers if your images are boring or out of focus, or are obviously stock photos. You only have a few seconds to get your point across and get the customer’s attention, making it essential to do everything you can to attract and keep someone’s attention. You should consider redesigning your website if you feel it is confusing, difficult to navigate or it isn’t obvious what your company or product is all about.

Consider the basics of color theory when designing your website, and most of us have a grasp of such concepts as red meaning exciting and lively, and blue meaning calm or peaceful. The colors you use can say a lot about you and your company and brand. Using gray and blue colors are not likely to get any visitor to your site excited, although that doesn’t mean you cant use those colors. Some color combinations are hard to read and should be avoided when trying to be effective at online marketing, such as dark text against a dark background or neon colors.

Is Website Design Affecting Your Visitors?

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

 

When developing your website you included all the information you thought you customers would need, including pictures and other relevant content. You’ve worked to optimize and promote it across various online channels, and you have brought many visits to the site. Even though you have these visits, your site is not performing as it should, and these potential customers are exiting the site without doing any of the website’s goals. The reason for these issues might be something simple- the website’s design is causing users to become frustrated and leave.

When customers come to a website most don’t ever scroll down into an area called ‘past the fold’. Despite this, many websites put the site’s navigation or important information at the bottom of the page, causing visitors to see the top of the page, not see navigation, and leave the page. A similar issue is caused by wanting to add in content for the website the page got filled with too much information and now necessary parts are hidden and difficult to find. Consumers don’t spend much time looking on websites, and if they can’t find what they need quickly they will exit the website and try another, who will most likely be your competitor.

It’s also necessary to think about the size, color, and font of the text on the site. Too large or tiny can make it hard to read, and some colors are difficult to read when used together. Having too many different fonts can also make it harder to read. Step back from your site and see if you can read it from a distance and search out all the important navigation within a few seconds; if you can’t then your website’s design is part of the problem.

Why Use Mobile Marketing?

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

Should your business start using mobile marketing techniques? It certainly provides an immense marketing opportunity with the vast number of people using mobile devices, but you must first determine that this is the audience you want to connect with, and that the best and most effective way to do so is mobile marketing.

Mobile devices are truly such a personal medium that it is the main reason to use mobile marketing. People are looking at their phones throughout the day, carrying them constantly, and sleeping next to them at night. Sending online marketing messages through the mobile devices is so common today because it creates such a personal experience. This is also why if used incorrectly people can and will become very upset and offended. Pushing aggressively through mobile marketing devices can make customers not trust the brand, and actually feel somewhat violated.

Cell phones are always carried and available, and they are kept on so you will not ever miss an urgent call. This means then that no matter wherever they might be, you can send marketing messages to your audience. Knowing that the audience is always being reached means that it is important to be creative to get your intended message across. Be aware also, that too many messages being constantly sent can make the recipients feel overwhelmed, and they might unsubscribe from your online marketing.

You can also see exact numbers of how many people have gotten your message through mobile analytics, and the number who went ahead with a purchase. This system of checking is so valuable to any business trying to see if they are making an adequate return on their mobile marketing investments. With the vast amount of available mobile applications, all brands strive to reach their audience with a creative one, but true success has been found by only a few. In the course of creating your app, make certain you know and understand just what it will be that the end user will get out of it, and also just what will be provided to your brand by it.

How to Use Mobile Marketing- Part 2

Mobile Web Marketing

Because so many people today are viewing the web with their mobile devices, the usual web advertising isn’t reaching the masses it did before.  Lots of websites are using responsive design when sites are created, which enables them to scale to working properly on mobile devices. Some site create their own mobile pages. This gives them full customization and enables them to display their mobile marketing in a very effective manner.

QR Codes

Developed originally to help auto manufacturers track parts, QR Codes are a fast and easy way of providing a link between online content and the real world. All users have to do is scan their QR Code using a mobile device, and they can see a broad range of branded content. In spite of its vast potential, QR codes haven’t caught on as well as predicted. However, when used properly they can be successful.

GPS and Location Based

Nearly all mobile devices now carry a GPS device within them. This allows mobile marketers a way to track where their user is going. A lot of devices also carry some type of location detection system as well. Whenever users happen to walk near a store, that brand is able to utilize the GPS tracking capabilities to send a message to that device and entice that person to shop there. Once in the store, the GPS tracking system is used for researching how that shopper moves through the store, sending messages as they move around in the store. It is powerful marketing.

New Technology

It appears that every new mobile device today is coming out with new technologies already included. Mobile marketers are finding new and better ways of utilizing each new technology. NFC (Near Field Communication) is being used on a lot of devices. This involves a small transmitter that sends information to the user’s device. A good example of this technology is how a poster is able to send out more information to a specific user when they are walking by.

Only a few brands have been able to use augmented reality successfully. However, its impact has been huge. Augmented reality utilizes the camera on mobile devices and the screen for superimposing content onto the real-world screen image. Online marketing and mobile marketing have truly evolved together, with mobile marketing really charging the gate.

How to Use Mobile Marketing- Part 1

Online marketing has expanded along with technological advancements in mobile marketing technology. New devices and updated apps and programs are drawing in more users and challenging current users to keep up with the gadgetry. This is an excellent opportunity for those who own online businesses or advertise their local businesses online. Whether utilizing smart phones, tablets, iPads or laptops, some tried and true strategies used on early devices continue to be the same, while other techniques in mobile marketing continue to grow and change.

Text Message and Multimedia Advertising

Sending marketing messages through texts, images, videos, and audio recordings works as it originally did, though users must first agree to accept such advertising. When users subscribe or opt-in to receive these marketing messages, they are much more likely to view and follow links.

Many times, theses messages contain special promotions and coupons viewers can use to get a discount on products they find interesting or useful, although these online marketing messages are also used to inform the viewer of changes and updates in the company or tell them about available items and services.

Online Marketing – There are Apps for That

When a person joins a list or downloads applications to their phone, advertisers will send interactive messages to promote products and encourage further interest.

Mobile applications are effective online marketing tools for a couple of reasons. Businesses find that providing useful apps improves customer relationships. Such an application requires a person to look at the screen in order to interact. Advertisers display their ads while apps load and may require additional views before users continue. Most often, this type of advertising appears in free downloads and when users choose to purchase the app, the advertisements stop.

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