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The Power Of Online Marketing

September 25, 2014 Leave a comment

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

In such times where a lot of things revolve around the internet, online marketing is crucial for any business starting out or already functional. Therefore for that entrepreneur beginning his/her SEO campaign, there is need to create local listings of the business on major search engines like Yahoo, Bing and Google. Such listings ensure that the business name pops on location results when searched.

Apart from the listings on search engines, effective online marketing will require one to establish a website. The website should be accessible via mobile phone device. The reason for this is that a large percentage of people have smart phones and they use these mobile phones to search for products or services in different areas. If one has a site that customers find it hard to view it via the phone, the customer will search for a competitor offering the same service/product whose website can be accessed via the phone.

When listing the business, keyword use should be optimized. The listing should be created similar to the business name, physical/registered address and business contacts. Failure to do so will impact negatively to the listings and hence one’s hard work will go to waste.

Lastly, one should always encourage clients to leave comments about the website. When a review has been left, it is always good to comment back to thank customers for their feedback. For the negative reviews, necessary action should be taken to resolve the issue of contention in order to attract future clients. Following such simple online marketing tips will ensure a business reaches greater heights.

Common Mistakes To Avoid In Your Local SEO Campaigns

September 18, 2014 Leave a comment

Although local SEO is a very effective way to reach targeted in audiences in your area who are already looking for your services, it has be used properly and there are a number of specific mistakes that you must avoid. If you make these mistakes, they can have a negative impact on your listing, rather than helping it and if too many errors are made, you website could be punished by search engines with a low ranking.

The biggest mistake that a company might make is creating several different accounts through a single search engine, thereby resulting in duplicate listings. This is a major red flag to search engines, which will then rank the site lower. You might think that you can can increase exposure and boost your online marketing returns by having multiple accounts for a single location, but this is simply not true.

The next mistake that a lot of companies make in their online marketing campaigns and when creating local listings is not using the same information in every listing. It important for listings to be identical across the board or else this could place each listing in competition with the others, thereby lowering your ranking. This commonly happens when addresses have slight changes such as “Rd” in one listing and “Road” in the other, or using a different telephone number.

Businesses can also make the mistake of failing to perform keyword research for their online marketing campaigns and SEO endeavors and good keyword research must be used in their listings. This is a vital place to optimize for keywords and doing diligent research will additionally increase exposure for non-local searches.

How Does Local SEO Help a Business Get Found

September 11, 2014 Leave a comment

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

Does your business have a specific location? If so, it is important that customers are able to find you based on the location they type into the search results — this can all be done through online marketing. Sure, you may be ranking high for general keywords and that is good, but you also need to reach out to people who are in your specific area. In online marketing, there is a technique called local SEO. Through this technique, you will be able to reach customers in your area.

More and more people are starting to use mobile devices to search the world wide web. Due to this reason, local SEO is even more important. It is also important that you make sure your business shows up in mobile search results. With a mobile search, the location is automatically included in the individuals search results.

Yes, local SEO will help with general rankings. When a business is strong in local search results, the business will be seen as more reputable in overall results. If you have a good local SEO strategy, but your competitor doesn’t have one, you will come across as being more relevant than your competitor.

When people are searching for your niche/business, it is important that they are able to find you. Online marketing is not something you should ignore – if you’re not familiar with it, there are many companies out there who can help you.

How Do People Use Local SEO To Get Traffic?

September 4, 2014 1 comment

Are you interested in online marketing? Let’s start by taking a look at Local SEO. This is something that you will hear a lot when it comes to online marketing.  Local Search Engine Optimization (SEO, for short) takes place when an individual optimizes their website to rank higher in the search results for searches that are location based.  Regular SEO helps a website achieve higher rankings in search results for specific keywords, key phrases or terms. When you own a business that is offering a service in a specific area, it is important that they reach out to customers that are local.

Currently, there are two different ways that people use search in order to integrate local SEO methods. The first involves typing in the actual location they are interested in.  For example: “Where to get good hot dogs in Chicago.”  By typing this in, the search engine will deliver results full of relevant businesses in the area (specifically, those who have been optimizes for local SEO).

The second way SEO is used involves location tracking that is performed by search engines. Search engines have the capabilities of tracking ISP numbers and determining where the search came from — it then automatically determines local search results. For example, when you go to Google and type in “Where to get a hot dog” if you are searching from a computer in Chicago, the provider will search within your area.
A large amount of the searches are being performed on mobile devices. Now, with the help of online marketing through local SEO, companies can make sure they show up at the top of the page when someone is nearby. For example, instead of showing search results for hot dogs near a hotel someone may have searched on a computer, the results are going to show where they are walking. You see online marketing will get your business out there!

Mistakes To Avoid When Using Search Engine Optimization

As important as search engine optimization is to your website’s success, it can be daunting and worrisome to know if you’re doing the right thing. Even though live online is fast paced, search engine optimization is a slow and steady process. As long as you’re continuously working on your SEO and avoiding these common mistakes you’ll be sure to see steady improvements in your website.

Keywords are at the core of search engine optimization, and without reliable keyword research to base the search engine optimization on you will just be wasting time. Keywords are what the search engines use to categorize, retrieve and rank your website, and what people use to find your website. You may think that you can guess what keywords are bringing customers to your website, but people search in ways that aren’t typical and you’ll be missing out on large amounts of traffic if the right keywords aren’t optimized for.

The newer search engine algorithms have gotten smarter and are designed to provide searchers with content that is useful and the most relevant it can be. Your website content can be stuffed full of keywords, but if that makes it useless and unreadable to the human users the search engines will recognize it and punish the site in rankings. Make sure the content you create for your website is useful and engaging to the human readers, as well as optimized for the search engines. You wouldn’t want to visit a website that was just a list of keywords, and the search engines realize this.

Social media and search engines have joined together to create a single entity, and if you aren’t active and engaging on social media this will now show up in search results. Rankings are now based on the social popularity of sites and their links, so ones that get shares and likes are more likely to rank higher than those that aren’t active on social media.

Finally, make sure the website is easy to use and enjoyable to look at. What your website provides could be the most useful, worthwhile information the visitors have ever seen, but if it is hard to find or look at it will drive traffic away. You wouldn’t bring customers into an unorganized and dirty store, so why think they’ll act differently online?

How To Use Search Engine Optimization

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

 

It’s easy to get caught up in the ever changing world of search engine optimization, but getting to focused on optimizing can cause you to forget what your website was created for in the first place. Whenever you are working on SEO, be sure to think about the core use of SEO: what are users searching for, and how can my site help them find it? If you stray from this then your site might be highly optimized, but not get any visitors because it doesn’t fit their needs.

There are a few techniques for utilizing search engine optimization while still being useful to the website visitor, something that search engine algorithms and your customers will thank you for.
The first is to have a business blog, where you can show the personality of your brand and address your customers more casually. Adding useful content through a blog will go a long way towards improving your SEO, and give your website visitors useful, engaging information to keep them coming back.

The next is to remember to have different traffic sources to bring visitors to your site. While having high rankings in search engines is important it can also change overnight, either through algorithm changes or competitors creating content that outperforms yours. Other sources of traffic for your website can come from email marketing campaigns, social media marketing, traditional advertising methods, and of course word of mouth. Having a diverse group of traffic sources will help your website rank as more important, but also weather any potential issues that might arise.

Why You Should Use Search Engine Optimization

April 10, 2014 2 comments

It may seem like using SEO, or search engine optimization, is unnecessary or unimportant for getting your website to show up in search results. It may be that when you search for the exact name of your company your website shows up first, so it must be optimized already. However, that’s not how people actually use search engines, or how the search engines index your website.
SEO helps make your website easy for both human users and the search engine robots to use and understand. As sophisticated and smart as search engine algorithms have become, the search engines still can’t understand a website or search term the same way a person does. SEO provides ways for the search engines to understand what a website is actually about, and how it can be useful to specific search engine users.

However, it’s important to remember that search engine optimization isn’t just about making content understandable to the robots, it’s also about making the website useful and interesting to the human visitors it receives and using internet marketing techniques to reach visitors. The search engines can’t decide on their own what content is high quality and worth ranking higher, they rely on human actions to provide this insight. People need to have a reason to visit your site, and stay there or share links to it. Once a site becomes popular the search engines are able to decide whether it is a useful site, but it is up to actual people using internet marketing to make the site popular.

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