How Do People Use Local SEO To Get Traffic?

September 4, 2014 1 comment

Are you interested in online marketing? Let’s start by taking a look at Local SEO. This is something that you will hear a lot when it comes to online marketing.  Local Search Engine Optimization (SEO, for short) takes place when an individual optimizes their website to rank higher in the search results for searches that are location based.  Regular SEO helps a website achieve higher rankings in search results for specific keywords, key phrases or terms. When you own a business that is offering a service in a specific area, it is important that they reach out to customers that are local.

Currently, there are two different ways that people use search in order to integrate local SEO methods. The first involves typing in the actual location they are interested in.  For example: “Where to get good hot dogs in Chicago.”  By typing this in, the search engine will deliver results full of relevant businesses in the area (specifically, those who have been optimizes for local SEO).

The second way SEO is used involves location tracking that is performed by search engines. Search engines have the capabilities of tracking ISP numbers and determining where the search came from — it then automatically determines local search results. For example, when you go to Google and type in “Where to get a hot dog” if you are searching from a computer in Chicago, the provider will search within your area.
A large amount of the searches are being performed on mobile devices. Now, with the help of online marketing through local SEO, companies can make sure they show up at the top of the page when someone is nearby. For example, instead of showing search results for hot dogs near a hotel someone may have searched on a computer, the results are going to show where they are walking. You see online marketing will get your business out there!

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Why Use Mobile Marketing?

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

Should your business start using mobile marketing techniques? It certainly provides an immense marketing opportunity with the vast number of people using mobile devices, but you must first determine that this is the audience you want to connect with, and that the best and most effective way to do so is mobile marketing.

Mobile devices are truly such a personal medium that it is the main reason to use mobile marketing. People are looking at their phones throughout the day, carrying them constantly, and sleeping next to them at night. Sending online marketing messages through the mobile devices is so common today because it creates such a personal experience. This is also why if used incorrectly people can and will become very upset and offended. Pushing aggressively through mobile marketing devices can make customers not trust the brand, and actually feel somewhat violated.

Cell phones are always carried and available, and they are kept on so you will not ever miss an urgent call. This means then that no matter wherever they might be, you can send marketing messages to your audience. Knowing that the audience is always being reached means that it is important to be creative to get your intended message across. Be aware also, that too many messages being constantly sent can make the recipients feel overwhelmed, and they might unsubscribe from your online marketing.

You can also see exact numbers of how many people have gotten your message through mobile analytics, and the number who went ahead with a purchase. This system of checking is so valuable to any business trying to see if they are making an adequate return on their mobile marketing investments. With the vast amount of available mobile applications, all brands strive to reach their audience with a creative one, but true success has been found by only a few. In the course of creating your app, make certain you know and understand just what it will be that the end user will get out of it, and also just what will be provided to your brand by it.

How to Use Mobile Marketing- Part 2

Mobile Web Marketing

Because so many people today are viewing the web with their mobile devices, the usual web advertising isn’t reaching the masses it did before.  Lots of websites are using responsive design when sites are created, which enables them to scale to working properly on mobile devices. Some site create their own mobile pages. This gives them full customization and enables them to display their mobile marketing in a very effective manner.

QR Codes

Developed originally to help auto manufacturers track parts, QR Codes are a fast and easy way of providing a link between online content and the real world. All users have to do is scan their QR Code using a mobile device, and they can see a broad range of branded content. In spite of its vast potential, QR codes haven’t caught on as well as predicted. However, when used properly they can be successful.

GPS and Location Based

Nearly all mobile devices now carry a GPS device within them. This allows mobile marketers a way to track where their user is going. A lot of devices also carry some type of location detection system as well. Whenever users happen to walk near a store, that brand is able to utilize the GPS tracking capabilities to send a message to that device and entice that person to shop there. Once in the store, the GPS tracking system is used for researching how that shopper moves through the store, sending messages as they move around in the store. It is powerful marketing.

New Technology

It appears that every new mobile device today is coming out with new technologies already included. Mobile marketers are finding new and better ways of utilizing each new technology. NFC (Near Field Communication) is being used on a lot of devices. This involves a small transmitter that sends information to the user’s device. A good example of this technology is how a poster is able to send out more information to a specific user when they are walking by.

Only a few brands have been able to use augmented reality successfully. However, its impact has been huge. Augmented reality utilizes the camera on mobile devices and the screen for superimposing content onto the real-world screen image. Online marketing and mobile marketing have truly evolved together, with mobile marketing really charging the gate.

How to Use Mobile Marketing- Part 1

Online marketing has expanded along with technological advancements in mobile marketing technology. New devices and updated apps and programs are drawing in more users and challenging current users to keep up with the gadgetry. This is an excellent opportunity for those who own online businesses or advertise their local businesses online. Whether utilizing smart phones, tablets, iPads or laptops, some tried and true strategies used on early devices continue to be the same, while other techniques in mobile marketing continue to grow and change.

Text Message and Multimedia Advertising

Sending marketing messages through texts, images, videos, and audio recordings works as it originally did, though users must first agree to accept such advertising. When users subscribe or opt-in to receive these marketing messages, they are much more likely to view and follow links.

Many times, theses messages contain special promotions and coupons viewers can use to get a discount on products they find interesting or useful, although these online marketing messages are also used to inform the viewer of changes and updates in the company or tell them about available items and services.

Online Marketing – There are Apps for That

When a person joins a list or downloads applications to their phone, advertisers will send interactive messages to promote products and encourage further interest.

Mobile applications are effective online marketing tools for a couple of reasons. Businesses find that providing useful apps improves customer relationships. Such an application requires a person to look at the screen in order to interact. Advertisers display their ads while apps load and may require additional views before users continue. Most often, this type of advertising appears in free downloads and when users choose to purchase the app, the advertisements stop.

A Mobile Marketing History Lesson

August 7, 2014 3 comments

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

It is almost difficult to comprehend today that it was 1992 when the first prototype for a smart phone was created, and even more difficult to grasp that it was 1973 when Dr. Martin Cooper of Motorola invented the first mobile phone. Even though their popularity was slow to catch on, today, worldwide 1.75 billion are using smart phones, and 4.55 billion are using a mobile phone. It is even harder to believe that it was just 2007 when the iPhone was first released.

As with any and all new popular medias, marketers immediately recognized the possibilities to distribute their marketing messages easily to a vast audience. Text message marketing, or SMS, was a great way for an audience to be reached in the early 2000’s. The marketer would collect cell phone numbers, those numbers would all receive a message, and those receiving it would open and read the message sent.

Soon, phones evolved into multimedia messages or MMS. These are a text distributing a marketing message that includes audio, video and images. This helped open up the channels for future mobile marketing, and allowed for more engagement and interaction.

A new form of mobile marketing called push notifications came with the release of the iPhone, and later the Android system. On the phone’s main screen, these short messages appear, allowing marketers to directly communicate with individual users.

There are two new mobile marketing techniques now used, resulting from the growth of smart phones. Those are mobile web marketing and mobile game marketing. New ways of reaching an audience such as near field communication, GPS tracking and QR codes, and others, are being used as the technology continues to improve, and online marketing continues to grow.

Create A Buzz With Online Marketing

When a new service or product is about to be released online marketing techniques, such as buzz marketing, are often used; it can also be used in order to create renewed interest if a product has become stagnant. When using buzz marketing, every interaction with a customer must be treated as something interesting and unique. It should never feel like you are using online marketing to send your audience a sales pitch, rather it should provide them with something that they can discuss with others.

Buzz marketing efforts are implemented with some type of theatrics or stunt in order to get people talking. Rather than just standing in a store handing out samples, a buzz marketer might have someone decked out in a costume hand out the samples in a location that one wouldn’t expect. Buzz marketing is often used in Super Bowl advertising, utilizing advertising that generally has very little to do with the actual brand being promoted, but is designed more to get people talking about the advertisement. Additional buzz is created because audience members will continue to talk about the commercial, ensuring there are numerous groups of people discussing the promotion.

Online marketing involves social media and the utilization of these online networks is an excellent way to increase the influence of buzz marketing on an audience. A stunt can easily be distributed through social media or the stunt could create the buzz that will have people turning to social media in order to discuss it.

Once buzz marketing has created the interest to get people talking, online marketing and social media can also be utilized to ensure these conversations continue. Buzz marketers can reach out not only to social media influencers, but to bloggers as well; allowing them to get interested in helping to spread the marketing message, which creates additional buzz among their own followers.

How To Make Your Content Go Viral In Online Marketing

Terry Boddie, Agency Liaison Director, Marketing Media ManagementGuest Blog post by Terry Boddie, President & Agency Liaison Director at Marketing Media Management

Viral marketing is usually misinterpreted, and then applied wrongly. If applied appropriately, it could be an excellent online marketing strategy to effectively spread a message across a big audience. Viral marketing is so called since it replicates the way a virus transports all the way through a population: small numbers initially, but increasing tremendously until it strikes a tipping point once it eventually turns into mainstream.

A lot of brands believe that the most effective way to apply viral marketing in the online marketing world is to piggyback on something that is currently going viral. You will find two main issues with this. The first issue is that viral media circulates so fast that as soon as the brand detects the viral media it has actually gone mainstream, and before they generate and disperse their piggyback media a brand new piece will likely be getting viral popularity. It doesn’t pay to continuously keep trying to be in touch with the audience. The next reason it doesn’t work is the fact that it isn’t original content material, and reveals that the brand is out of touch and not innovative.

Rather, the viral marketer must learn just what makes certain products go viral in the online marketing world, and then utilize the things they have understood to develop their own unique content material. Although this content still rarely goes viral don’t be disheartened. Just like how certain viruses merely invade some people, a lot of viral initiatives never reach that tipping point into mainstream awareness. To enable your message to truly go viral, ensure to make it simple to pass between readers. It must be a conveniently shared or noted link, or even picture which is instantly comprehended, or a video brief enough to load immediately. Don’t be bothered to press barriers with your viral marketing endeavor either; understand that there are millions of sites, and a lot of content material being developed each day. Content needs to be unique as well as enticing to grab the attention of visitors so that your content goes viral in the online marketing scenario.

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